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    Top 100 thương hiệu hàng đầu thế giới 2013

    (16:42:43 | Thứ sáu, 29/11/2013)
    Hàng năm tổ chức Interbrand có công bố top 100 thương hiệu có giá trị nhất thế giới, năm 2013 có 2 sự thay đổi đầy bất ngờ trước Coca Cola - "ông hoàng" thương hiệu của những năm trước.

    2013 2012 Brand Brand Name Region/Country Sector Value ($m) Change
    1
    2 Apple United States Technology 98,316 28%
    2
    4 Google United States Technology 93,291 34%
    3
    1 Coca-Cola United States Beverages 79,213 2%
    4
    3 IBM United States Business Services 78,808 4%
    5
    5 Microsoft United States Technology 59,546 3%
    6
    6 GE United States Diversified 46,947 7%
    7
    7 McDonald's United States Restaurants 41,992 5%
    8
    9 Samsung South Korea Technology 39,610 20%
    9
    8 Intel United States Technology 37,257 -5%
    10
    10 Toyota Japan Automotive 35,346 17%
    11
    11 Mercedes-Benz Germany Automotive 31,904 6%
    12
    12 BMW Germany Automotive 31,839 10%
    13
    14 Cisco United States Technology 29,053 7%
    14
    13 Disney United States Media 28,147 3%
    15
    15 HP United States Technology 25,843 -1%
    16
    16 Gillette United States FMCG 25,105 1%
    17
    17 Louis Vuitton France Luxury 24,893 6%
    18
    18 Oracle United States Technology 24,088 9%
    19
    20 Amazon United States Retail 23,620 27%
    20
    21 Honda Japan Automotive 18,490 7%
    21
    23 H&M Sweden Apparel 18,168 10%
    22
    22 Pepsi United States Beverages 17,892 8%
    23
    24 American Express United States Financial Services 17,646 12%
    24
    26 Nike United States Sporting Goods 17,085 13%
    25
    25 SAP Germany Technology 16,676 7%
    26
    28 IKEA Sweden Home Furnishings 13,818 8%
    27
    27 UPS United States Transportation 13,763 5%
    28
    36 eBay United States Retail 13,162 20%
    29
    34 Pampers United States FMCG 13,035 15%
    30
    29 Kellogg's United States FMCG 12,987 8%
    31
    31 Budweiser United States Alcohol 12,614 6%
    32
    33 HSBC United Kingdom Financial Services 12,183 7%
    33
    32 J.P. Morgan United States Financial Services 11,456 0%
    34
    39 Volkswagen Germany Automotive 11,120 20%
    35
    30 Canon Japan Electronics 10,989 -9%
    36
    37 Zara Spain Apparel 10,821 14%
    37
    35 Nescafé Switzerland Beverages 10,651 -4%
    38
    38 Gucci Italy Luxury 10,151 7%
    39
    42 L'Oréal France FMCG 9,874 12%
    40
    41 Philips Netherlands Electronics 9,813 8%
    41
    43 Accenture United States Business Services 9,471 8%
    42
    45 Ford United States Automotive 9,181 15%
    43
    53 Hyundai South Korea Automotive 9,004 20%
    44
    48 Goldman Sachs United States Financial Services 8,536 12%
    45
    51 Siemens Germany Diversified 8,503 13%
    46
    40 Sony Japan Electronics 8,408 -8%
    47
    44 Thomson Reuters Canada Media 8,103 -4%
    48
    50 Citi United States Financial Services 7,973 5%
    49
    52 Danone France FMCG 7,968 6%
    50
    47 Colgate United States FMCG 7,833 2%
    51
    55 Audi Germany Automotive 7,767 8%
    52
    69 Facebook United States Technology 7,732 43%
    53
    46 Heinz United States FMCG 7,648 -1%
    54
    63 Hermès France Luxury 7,616 23%
    55
    60 adidas Germany Sporting Goods 7,535 12%
    56
    57 Nestlé Switzerland FMCG 7,527 9%
    57
    19 Nokia Finland Electronics 7,444 -65%
    58
    61 Caterpillar United States Diversified 7,125 13%
    59
    58 AXA France Financial Services 7,096 5%
    60
    68 Cartier France Luxury 6,897 26%
    61
    49 Dell United States Technology 6,845 -10%
    62
    59 Xerox United States Business Services 6,779 1%
    63
    62 Allianz Germany Financial Services 6,710 8%
    64
    72 Porsche Germany Automotive 6,471 26%
    65
    73 Nissan Japan Automotive 6,203 25%
    66
    64 KFC United States Restaurants 6,192 3%
    67
    56 Nintendo Japan Electronics 6,086 -14%
    68
    65 Panasonic Japan Electronics 5,821 1%
    69
    66 Sprite United States Beverages 5,811 2%
    70
    NEW Discovery United States Media 5,756 0%
    71
    54 Morgan Stanley United States Financial Services 5,724 -21%
    72
    84 Prada Italy Luxury 5,570 30%
    73
    75 Shell Netherlands Energy 5,535 16%
    74
    74 Visa United States Financial Services 5,465 11%
    75
    70 Tiffany & Co. United States Luxury 5,440 5%
    76
    77 3M United States Diversified 5,413 16%
    77
    82 Burberry United Kingdom Luxury 5,189 20%
    78
    67 MTV United States Media 4,980 -12%
    79
    78 Adobe United States Technology 4,899 8%
    80
    85 John Deere United States Diversified 4,865 15%
    81
    79 Johnson & Johnson United States FMCG 4,777 9%
    82
    83 Johnnie Walker United Kingdom Alcohol 4,745 10%
    83
    87 Kia South Korea Automotive 4,708 15%
    84
    76 Santander Spain Financial Services 4,660 -2%
    85
    NEW Duracell United States FMCG 4,645 0%
    86
    81 Jack Daniel's United States Alcohol 4,642 7%
    87
    71 Avon United States FMCG 4,610 -11%
    88
    91 Ralph Lauren United States Apparel 4,584 14%
    89
    NEW Chevrolet United States Automotive 4,578 0%
    90
    80 Kleenex United States FMCG 4,428 2%
    91
    88 Starbucks United States Restaurants 4,399 8%
    92
    92 Heineken Netherlands Alcohol 4,331 10%
    93
    89 Corona Mexico Alcohol 4,276 5%
    94
    86 Pizza Hut United States Restaurants 4,269 2%
    95
    90 Smirnoff United Kingdom Alcohol 4,262 5%
    96
    96 Harley-Davidson United States Automotive 4,230 10%
    97
    94 MasterCard United States Financial Services 4,206 8%
    98
    99 Ferrari Italy Automotive 4,013 6%
    99
    98 Moët & Chandon France Alcohol 3,943 3%
    100
    100 Gap United States Apparel 3,920 5%